The founder, Alan R. Etkin, formed Etkin PLLC because he believes that there is a strong need for experienced generalists. While the business world seems to grow more complex each day, and an increasing number of specialists and cottage industries emerge, more companies are looking for broad based generalists who can navigate the intersection and application of law, finance, operations, and technology. With over 25 years of business and legal experience, both inhouse at public and private technology companies and at major law and accounting firms, and in various roles including CEO, GC, and CFO, Alan understands how administration and operations function and integrate. He is able to perform the detailed work as well as effectively manage outside resources. He has a large network of trusted partners that he leverages to bring expertise when needed. He is especially qualified to help organizations achieve their goals such as expansion, greater profits, or a successful exit. Alan often serves as a trusted outside advisor handling the details to enable his clients to focus on what they do best.
Chief Executive Officer
Managed a cross functional team of 10 executives covering all functional areas of a technology based business
Drove international expansion of sales and corporate infrastructure of an internet advertising and marketing company leading to a successful sale to an international investment group
Spearheaded strategy, presentations, and legal requirements for company sale
Trusted advisor to board of directors and owners of a privately held business
Alan is extremely versatile and is able to handle virtually every business challenge whether legal, financial or operational. He identifies outside resources to help supplement internal needs to create a more effective company. He has earned great trust and respect and is a reliable, stable, and loyal advisor.
Byron R. Mayo | Founder | Marketing Adventure Media
Alan is the complete executive advisor. His legal & business skills, as well as his approach, are exceptional. He is able to listen, analyze, present ideas, and discuss all in a way that encourages & advances collaboration and achievement. Alan is a trusted mentor & dependable resource. Any business would benefit having him as a member of the team.
Cassandra D. Simon | Owner | Doved Simon, LLC
Alan's open-minded style encourages collaboration while his common-sense approach to problem solving keeps his teams focused on business success. Alan pays careful attention to detail - and he is a fair and compassionate leader who truly cares about the people around him.
George Terrone | President | Integrated Technical Services
Directed and performed all legal needs of a medium sized company
Ensured corporate governance
Created international corporate infrastructure and migrated Intellectual Property assets offshore
Developed and implemented a worldwide trademark and domain name registration, maintenance, and enforcement strategy
Implemented and led a patent program
Directed various real estate transactions including site selection, build-out, relocation, and contract negotiation for commercial and residential acquisition, disposition, and lease arrangements
Alan has a very calm and confident demeanor that enables him to earn the respect of many, and interact with a diverse range of personalities. He is comfortable with a wide variety of international, corporate, intellectual property, commercial, and real estate matters. He quickly masters new issues and areas of law, while working well on teams with subject matter experts.
Suzanne L. Saxman | Partner | Seyfarth Shaw LLP
Alan has unfailing attention to detail yet remains focused on the big picture which was especially evident during the work we performed together on planning and implementing an international trademark expansion, management, and protection strategy. His business judgment is solid and he's simply a great guy.
Pamela C. Gavin | Managing Member | Gavin Law Offices
I highly value Alan’s legal skills, business sense and ability to get a deal to closure. He can both strategize and think at a high level as well as pay careful attention to every small detail to ensure proper execution. I am impressed with his ability to work well with people even when in adversarial positions. He is hard working, reliable, personable, and a great asset to have on your team.
Salvatore “Sam” DiFranco | Managing Partner | Trinity Partners
Negotiated complex technology, licensing, marketing and business development agreements
Mediated and drafted shareholder agreements including voting, managing and buy-sell arrangements
Performed due diligence on various companies
Negotiated and drafted many of the legal agreements for the sale of a medium sized business
Prepared various internet agreements and ensured compliance with applicable laws
Legally supported an Asia-Pacific sales organization including compliance with the Australian government procurement process
Alan has great legal knowledge, judgement and strong interpersonal skills and was very effective navigating complex business, technology and legal issues. He earned tremendous respect from the entire leadership team and his peers, and was the informal leader of my team of attorneys.
Bryce M. Johnson | Retired General Counsel | Vignette and IBM
Alan is an excellent negotiator and advisor on deals, and he was especially good with complex technology transactions. He is the kind of guy you build companies around – dedicated, reliable, diligent and creative, and full of trust, honesty, and integrity.
Bob Robinson | Senior VP, General Counsel | RMG Networks
Chief Financial Officer
Managed all accounting, budgeting, reporting, and cash flow needs of a medium sized company
Led successful external audits
Managed international and domestic tax compliance
Directed all aspects of Human Resources function including technology, benefits, compliance, and culture
I was incredibly impressed with Alan’s ability to quickly understand international tax concepts and apply them to the business facts and issues at hand. Often, his tax analysis was spot on. I enjoyed his level of sophistication, perspective, humility and sense of humor.
Sean M. King | President | Align Global Consulting
Alan is very smart and talented, and with his broad background, is able to quickly work through issues. He is able to respectfully question out of the box solutions that don’t work and propose options that achieve the goals of multiple parties. He listens, identifies priorities, distills the legal, financial and operational issues, and problem solves effectively and efficiently.
Jennifer M. Gragg | Vice President | PNC Bank
Alan’s collegiality and ease in working with others, and his ability to focus on the core issues, makes Alan the epitome of the lawyer-businessman. In a complex, highly-regulated world, Alan’s character, competence, and experiences should equip him to serve in a range of industry sectors.
Steven Blair Wilson | Principal | Capital Advisers
Education & Professional Affiliations
JD with Distinction (Order of the Coif) | Emory University School of Law, Atlanta, GA
BSBA (Magna Cum Laude) | Washington University, St. Louis, MO
Bar Admissions in North Carolina and Texas
Certified Public Accountant (inactive) in New Jersey
4441 Six Forks Road, Suite 106-162
Raleigh, NC 27609
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