Find Alan’s full profile on  Alan Etkin on LinkedIn

The founder, Alan R. Etkin, formed Etkin PLLC because he believes that there is a strong need for experienced generalists.  While the business world seems to grow more complex each day, and an increasing number of specialists and cottage industries emerge, more companies are looking for broad based generalists who can navigate the intersection and application of law, finance, operations, and technology.  With over 25 years of business and legal experience, both inhouse at public and private technology companies and at major law and accounting firms, and in various roles including CEO, GC, and CFO, Alan understands how administration and operations function and integrate.  He is able to perform the detailed work as well as effectively manage outside resources.  He has a large network of trusted partners that he leverages to bring expertise when needed.  He is especially qualified to help organizations achieve their goals such as expansion, greater profits, or a successful exit.  Alan often serves as a trusted outside advisor handling the details to enable his clients to focus on what they do best.


Chief Executive Officer

Managed a cross functional team of 10 executives covering all functional areas of a technology based business

Drove international expansion of sales and corporate infrastructure of an internet advertising and marketing company leading to a successful sale to an international investment group

Spearheaded strategy, presentations, and legal requirements for company sale

Trusted advisor to board of directors and owners of a privately held business

Alan is extremely versatile and is able to handle virtually every business challenge whether legal, financial or operational. He identifies outside resources to help supplement internal needs to create a more effective company. He has earned great trust and respect and is a reliable, stable, and loyal advisor.

Byron R. Mayo | Founder | Marketing Adventure Media

Alan is the complete executive advisor. His legal & business skills, as well as his approach, are exceptional. He is able to listen, analyze, present ideas, and discuss all in a way that encourages & advances collaboration and achievement. Alan is a trusted mentor & dependable resource. Any business would benefit having him as a member of the team.

Cassandra D. Simon | Owner | Doved Simon, LLC

Alan's open-minded style encourages collaboration while his common-sense approach to problem solving keeps his teams focused on business success. Alan pays careful attention to detail - and he is a fair and compassionate leader who truly cares about the people around him.

George Terrone | President | Integrated Technical Services

General Counsel

Directed and performed all legal needs of a medium sized company

Ensured corporate governance

Created international corporate infrastructure and migrated Intellectual Property assets offshore

Developed and implemented a worldwide trademark and domain name registration, maintenance, and enforcement strategy

Implemented and led a patent program

Directed various real estate transactions including site selection, build-out, relocation, and contract negotiation for commercial and residential acquisition, disposition, and lease arrangements

Alan has a very calm and confident demeanor that enables him to earn the respect of many, and interact with a diverse range of personalities. He is comfortable with a wide variety of international, corporate, intellectual property, commercial, and real estate matters. He quickly masters new issues and areas of law, while working well on teams with subject matter experts.

Suzanne L. Saxman | Partner | Seyfarth Shaw LLP

Alan has unfailing attention to detail yet remains focused on the big picture which was especially evident during the work we performed together on planning and implementing an international trademark expansion, management, and protection strategy. His business judgment is solid and he's simply a great guy.

Pamela C. Gavin | Managing Member | Gavin Law Offices

I highly value Alan’s legal skills, business sense and ability to get a deal to closure. He can both strategize and think at a high level as well as pay careful attention to every small detail to ensure proper execution. I am impressed with his ability to work well with people even when in adversarial positions. He is hard working, reliable, personable, and a great asset to have on your team.

Salvatore “Sam” DiFranco | Managing Partner | Trinity Partners

Legal Counsel

Negotiated complex technology, licensing, marketing and business development agreements

Mediated and drafted shareholder agreements including voting, managing and buy-sell arrangements

Performed due diligence on various companies

Negotiated and drafted many of the legal agreements for the sale of a medium sized business

Prepared various internet agreements and ensured compliance with applicable laws

Legally supported an Asia-Pacific sales organization including compliance with the Australian government procurement process

Alan has great legal knowledge, judgement and strong interpersonal skills and was very effective navigating complex business, technology and legal issues. He earned tremendous respect from the entire leadership team and his peers, and was the informal leader of my team of attorneys.

Bryce M. Johnson | Retired General Counsel | Vignette and IBM

Alan is an excellent negotiator and advisor on deals, and he was especially good with complex technology transactions. He is the kind of guy you build companies around – dedicated, reliable, diligent and creative, and full of trust, honesty, and integrity.

Bob Robinson | Senior VP, General Counsel | RMG Networks

Chief Financial Officer

Managed all accounting, budgeting, reporting, and cash flow needs of a medium sized company

Led successful external audits

Managed international and domestic tax compliance

Directed all aspects of Human Resources function including technology, benefits, compliance, and culture

I was incredibly impressed with Alan’s ability to quickly understand international tax concepts and apply them to the business facts and issues at hand. Often, his tax analysis was spot on. I enjoyed his level of sophistication, perspective, humility and sense of humor.

Sean M. King | President | Align Global Consulting

Alan is very smart and talented, and with his broad background, is able to quickly work through issues. He is able to respectfully question out of the box solutions that don’t work and propose options that achieve the goals of multiple parties. He listens, identifies priorities, distills the legal, financial and operational issues, and problem solves effectively and efficiently.

Jennifer M. Gragg | Vice President | PNC Bank

Alan’s collegiality and ease in working with others, and his ability to focus on the core issues, makes Alan the epitome of the lawyer-businessman. In a complex, highly-regulated world, Alan’s character, competence, and experiences should equip him to serve in a range of industry sectors.

Steven Blair Wilson | Principal | Capital Advisers

Education & Professional Affiliations


JD with Distinction (Order of the Coif) | Emory University School of Law, Atlanta, GA

BSBA (Magna Cum Laude) | Washington University, St. Louis, MO

Professional Affiliations

Bar Admissions in North Carolina and Texas

Certified Public Accountant (inactive) in New Jersey

Etkin PLLC
(919) 679-1121

Mailing Address:
4441 Six Forks Road, Suite 106-162
Raleigh, NC  27609

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